Onboarding is the experience between signing up and becoming an engaged user.

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in... See more

Getting onboarding right means knowing precisely what people want to accomplish and then putting all your energy into getting them there in the most effective way. 

The way you welcome people into your product will make or break the experience for them. It doesn't matter if you have the best offering ever — If your onboarding falls short, everything else will as well.