The Art of Gig, Volume 1

For me strategy was about insatiable curiosity, falling down rabbit holes, connecting seemingly disparate dots, being that annoying kid in the backseat of the car on a long road trip who keeps asking ‘but, why?’, diving deep on subjects I’d never explored before, becoming a master of pointless trivia and therefore excellent in a pub quiz scenario.

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The problem with a carefully crafted positioning is that it typically makes the wrong part efficient - it makes it easier for clients to hire you for well defined work. It allows greater legibility, trust and expertise around work which is well defined.