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David Ogilvy: “Pricing is guesswork. It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.”
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
I don't know if we were financially ready for our show, to be honest. I was impatient. I was ready. If you asked Vincent, our CEO, would probably say “No,” we shouldn't have done a show. I want to do all these things, but he is better with money. But that's why we work as a team. I am an emotional designer
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
A lot of the decision-making is very emotional. There's no formula that identifies good business plans versus bad business plans. So I think it's not really a fair question to ask "Did you execute on your business plan?" because every business plan is just a wild guess, right? You could easily add a couple of zeros everywhere and sell the
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
One vice president of e-commerce observed that convincing senior leaders of the importance of online testing was the biggest obstacle to scaling experiments.