(The ideal scenario is to have a $1.5M agency where you take home $1M/year and all your costs and salaries are covered by the other $500k. A boutique agency operating at a 60-70% margin is

What is ghostwriting? And how is it different from freelance writing? The way I delineate between these two career paths is that freelance writers get paid to write for brands, whereas ghostwriters get paid to write for people.

I wrote about this in my book, Snow Leopard, explaining how the key to differentiating yourself is to solve Obvious problems in Non-Obvious ways, or to solve Non-Obvious problems in Obvious ways.

So, let’s recap how to craft an Irresistible Ghostwriting Offer: Niche down, name & claim it: Solve A Different Problem For A Different Person In A Different Way Articulate the Problems & Solutions: Specific Problem » Reason Why » Consequence of Problem » Ultimate Negative Outcome Specific Solution » Reason Why » Benefit of Solution » Ultim

we call this your Opportunity Flywheel: Your niche Your niche content strategy A free niche opt-in (eBook download, educational email course, etc.) A weekly niche newsletter Your niche digital product or service These 5 pieces are the foundation of any Digital Business, and all you need to sell anything online.

Here’s the golden rule: Whatever “type” of ghostwriting you’re selling (whatever service you’re providing), you should be actively practicing and creating those same assets for yourself:

90% of your work as a ghostwriter isn’t really about writing. It’s about removing. Most clients don’t need “more” ideas. They need less. They need help taking their disorganized brain and making sense of everything they’ve just word vomited to you.

He or she who frames the problem owns the solution.

It’s a whole lot easier to learn what works and what doesn’t when you’re actively hitting publish online, putting your work in front of prospective readers, and gathering objective data around which topics, stories, perspectives, insights, and frameworks are resonating.