The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online

It’s a whole lot easier to learn what works and what doesn’t when you’re actively hitting publish online, putting your work in front of prospective readers, and gathering objective data around which topics, stories, perspectives, insights, and frameworks are resonating.

I wrote about this in my book, Snow Leopard, explaining how the key to differentiating yourself is to solve Obvious problems in Non-Obvious ways, or to solve Non-Obvious problems in Obvious ways.

To be blunt: most people who aspire to build personal brands aren’t really interested in being known for any meaningful contribution they make to the world, or their industry. They’re just interested in being known, period. (Sort of like a reality TV star—famous for being famous.)

The Lifestyle Boutique Model: If you’re going to go the agency route, this should be your goal: $500,000 - $1.5 million in revenue, 5 employees or less. Once you get above 5 employees and over $1.5 million in revenue, things start to get shaky—and you basically need to decide whether to “stay small” or risk it all and try to hit $10 million in reve

This is the value of ghostwriting to the client: the client has an abundance of knowledge, but a scarcity of time. And without help, their stories, insights, frameworks, and perspectives are never going to get outside their brain.

Instead, once per year (October is the best, because then you can give them 3 months notice and say, “Starting next year…”), raise your prices and trim long-standing, low-paying clients. Your message is very simple: “As I continue to improve the services I offer, and due to increased demand, I’ve decided to raise my prices to {$X} starting next yea

When you are working with a new client, one of the best things you can do (especially in your first rewrite) is leave comments inside the document explaining why you did what you did.

Instead of trying to blast as many people as possible with your sales pitch, what I like to do (and the strategy I train Premium Ghostwriters in our academy on) is find a way to help each individual person for free. It doesn’t have to be some big project or anything. But I like to reach out to people I feel like I can help—and then demonstrate the

In my case, I specialized in ghostwriting 800-word thought leadership articles specifically for startup founders, CEOs, and investors. That was it. One service, for one particular type of client, and nothing else.