The argument for creative chameleons.
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The argument for creative chameleons.
Great design firms must be able to create solutions that can last for many years. Their thinking capability matched with their creative capability represents some of the greatest talents when it comes to brand building, bar none.
The design firm has to be able to make the right choices around what’s going to be the most critical thing that will break through to consumers to build that relationship—that familiarity yet distinctiveness that connects with consumers.