The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

Often, what we want is totally doable — it’s just not obvious. It’s not what others in the herd are choosing. If we can’t figure out what we want in life because we don’t like the options, then let’s learn to create more options. And if we’ve practiced being bold, then we know our options far outweigh our limitations.

Except most of us have no clue that this is what’s happening between our ears when we create outcome-oriented goals. And one thing’s for certain: without a conscious awareness of the experiences we most want to have, we’re likely to create a version of “success” that weakens us or feels empty. That’s because we’re making the mistake of committing t

Therapy could elicit ideas and emotions—but it had no direct way to connect patients to the forces they needed to change their lives. When I met Phil, I instantly realized he’d learned how to make that connection. The answer lay in the power of the tools he’d discovered.

What’s at the heart of your story? What’s the reason you got out of bed this morning? It isn’t just to make more money for your boss or the need to sell some average product you made. It’s the deep, often unspoken, desire to change something you care about changing and the belief that it’s possible. Sometimes we forget why we started, and in doing