The Algorithm of Evil | Cassandra Voices
What brand managers and advertisers seek to do is implant an emotional memory, what I term a “brand worm,” in the consumer’s brain. Once lodged there, it triggers the same feelings and memories whenever the brand is seen. The more people who share this response, the greater will be the impact on your purchasing decisions. Termed the “bandwagon” eff
... See moreDr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Are these algorithms so good at analysing our behaviour that they end up reflecting them back to us in a digested 20 seconds video that allows us to identify things in ourselves that we weren’t aware of? Or are we consuming this content at such a large and quick rate that we end up becoming what they predict us to be? In other words, are we fulfill... See more