The Age of the Sovereign Creator

Substack wasn’t just about an economic trend of power flowing to individual writers thanks to the leverage technology gives them—it was about creating a morally superior playing field that could help heal our minds from the damage done by social networks. The Substack model wasn’t just a business strategy, it was a political philosophy.

More generally, we are living in a context where power laws and non-linear takeoffs already reign supreme. NFTs were close to nothing a few months ago, now Beeple is worth more than most fine artists in the world. Redditors were never able to manipulate stock prices even slightly, until they were suddenly able to overpower a whole hedge fund.

One reason this is personally interesting to me is that I sense a comparable network happening here at Substack, where a huge amount of the value created is flowing to the creators. Now, it's true Substack authors don't participate in the enterprise value of Substack, Inc, but theoretically that could be part of the package through more traditional... See more