The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Craig Simpsonamazon.com
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
amazon.com
as a campaign planner in ad agencies, I developed hundreds of creative briefs, some of which went on to produce award-winning ads. To me, the most important part of those briefs was what we called the compelling idea or key message. It was the one idea that, if we could get the target audience to believe it, would create desire for the product.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
What makes the prospect want to read your promotion?
The headline and lead? Yes ... but most importantly, it’s the idea behind the headline and the lead–the concept around which you wrap the whole package–that gets a prospect interested in your promotion.
And not just an idea, a BIG IDEA.
The headline and lead? Yes ... but most importantly, it’s the idea behind the headline and the lead–the concept around which you wrap the whole package–that gets a prospect interested in your promotion.
And not just an idea, a BIG IDEA.