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The Adjacent User Theory
the best companies not only understand their “funnels” (where their users are coming from and convert down the stack), but also their loops (the process by which one cohort of users not only retains but leads to an additional cohort of users).
Erik Torenberg • See your Career as a Product
Understand your audience. You must know who, precisely, you are building for. Understanding this early on in your company life cycle can be especially powerful, as it allows you to prioritize acquisition efforts. The hope is to build an early user base that will drive you toward your end goal.
Mario Gabriele • The Wisdom List: Leif Abraham
Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform
Richard Price • Growth hacking: leading indicators of engaged users
But to do this, teams have to do what Dropbox did and find a way to segment higher versus lower value users. Monetary value might not be the right segmentation—it might be something else, like frequency, lifetime value, use cases, or some other defining characteristic.