Saved by Keely Adler and
The 4 Phases of Culture Brands
Brands are forced to continually spend resources on new content to make sure that the promoting pressures are relevant given changes in population and identity.
Matt Wallaert • Start at the End: How to Build Products That Create Change
In today's affluent consumer societies, that drive means decision making on new products, services, and experiences becomes inextricably linked to identity. Through their consumption, your customers are pursuing nothing less than the self-improvement—physical, mental, emotional, spiritual—that can help them transform into their ideal selves.
David Mattin • Trend-Driven Innovation
10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.