The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals

Executing in spite of the whirlwind means overcoming not only its powerful distraction, but also the inertia of “the way it’s always been done.”

A good lead measure has two basic characteristics. It’s predictive of achieving the goal, and it can be influenced by the team members.

the team won’t play at their best unless they are emotionally engaged—and that happens when they can tell if they are winning or losing.

define the daily or weekly lead measures, the achievement of which will lead to the goal. Then each week the team identifies the most important actions that will drive those lead measures.

unless we consistently hold one another accountable, the goal naturally disintegrates in the whirlwind.

increase their number of contacts with new customers, potential advertisers who had not done business with the newspaper;

All WIGs must have a finish line in the form of From X to Y by When.

all actions are not created equal. Some actions have more impact than others when you are working toward a goal. And it is those you want to identify and act on at the highest level if you want to achieve your breakthrough result.

To achieve a goal you’ve never achieved before, you must do things you’ve never done before. Look around you. Who else has achieved this goal or something like it? What did they do differently?