The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
Sean Coveyamazon.com
The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
People play differently when they are keeping score. There’s a remarkable difference between a game where the leader scores the team and a game where the players own the outcome. It means that the team takes ownership of the results.
When a team defines its lead measures, they are making a strategic bet. In a sense, they are saying, “We’re betting that by driving these lead measures, we are going to achieve our Wildly Important Goal.” They believe that the lever is going to move the rock, and because of that belief, they engage.
Once you’ve identified a few high-leverage lead-measure ideas, test them against these six criteria: Is it predictive? Is it influenceable? Is it an ongoing process or a “one-and-done”? Is it a leader’s game or a team game? Can it be measured? Is it worth measuring?
Somewhere in every process there are leverage points—critical steps in the process where performance falters. If these leverage points become lead measures, the team can apply concentrated energy against them.
increase their number of contacts with new customers, potential advertisers who had not done business with the newspaper;
After producing the list of candidate lead measures, we often hear team members say, “We need to do all of these things.” No doubt they are all good things to do, but the more you try to do, the less energy you have to give to any one thing.
Lead Measure Builder Insert the Wildly Important Goal and lag measure in the top box. Brainstorm ideas for lead measures. Brainstorm methods for measuring those ideas. Rank in order of impact on the WIG. Test your ideas against the checklist on the following page. Write your final lead measures.
Top performers are thus more than twice as likely to see and interact with some form of compelling scoreboard so they can see if they are winning or not.
Another way to identify powerful lead measures is to look at your work in the form of process steps, particularly if you already know that your Team WIG comes out of a process.