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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
Whom must you outgun?
Jack Trout • Positioning: The Battle for Your Mind
The road out of this paradox is to combine two offerings, married to each other: Free ideas that spread. Expensive expressions of those ideas that are worth paying for.