The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries, Laura Riesamazon.com
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The Duplication of Purchase (DoP) law states that brands typically compete with other brands in line with the competitor brand’s popularity.
Jenni Romaniuk • Better Brand Health eBook
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
When you say something first, you own it. “Preemptive claims” create an association with your brand, especially if you’re selling a commodity. This is a timeless tactic.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
size or legacy, faces four massive challenges. They are: Clutter Competition Commoditisation Consumer consciousness Faced with unlimited choices, savvy customers are becoming more discerning, and more companies are lining up to respond to their wants and needs.