The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
Marketing is a battle of perceptions, not products