The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Allan Dib • 1 highlight
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ompanies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name.
Al Ries • Positioning: The Battle for Your Mind
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
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