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The 10 Things All Great Manifestos Need
Viral articles, Twitter threads, and any other effective piece of written content online follows this basic structure: Section 1: Introduction Section 2: X Main Points Section 3: Conclusion
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
When you combine these three steps together, you suddenly get a very easy (and replicable) equation for consistently writing high-quality, high-performing content. For example: Curated List x Mistakes x 7 Industry Experts (Credibility #2) = the outline of an article titled, “7 Founders…
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Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention.
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