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TESLA: 7 FOR 7
Peter Thiel, Blake Masters • Zero to One
Prior to the emissions scandal, the engineering team at Volkswagen lived in fear of being unable to meet tough innovation deadlines, while the people at Tesla were aspiring to become the company that would change the world.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
So, in short, the master plan is:
- Build sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero emission electric power generation options