TELL ME, DO YOU INTEND TO FUCK IT?

What is called beauty in the digital age is actually porn—an instant gratification of the senses that erases intimacy.

Apple makes something of a religion about hiding its implementation details. Its hardware is notoriously encapsulated. The iPhone won’t deign to expose even a screw; it’s as close to seamless as manufacturing technology will allow.

They’ve designed their stores to feel more like art galleries – known for their high-value, unique pieces – than a cluttered electronic retailer. Their behavioural scientists know that the frame they create will sway the value of the gadget within it. By displaying only a small quantity of their items, they evoke the power of scarcity – a form of f

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