Taste is the personalizing of Culture

There are two forces forming our tastes. As I described previously, the first is our independent pursuit of what we individually enjoy, while the second is our awareness of what it appears that most other people like, the dominant mainstream. The two may move in opposite directions, but it’s often easier to follow the latter, particularly when the

... See more

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more

People asking what taste is, or is there a framework –– It's knowing what good looks like. Person who has taste in certain things, can find good things, create good things and point out how something needs to change to make it good. Jiro from Jiro Dreams of Sushi: