Targeting taste communities

Instead of using aggregated engagement data on consumers’ revealed preferences, it's actually more valuable to disaggregate “the crowd” into specific communities and clusters, and to pick cultural objects that spike in particular communities or are at the intersection of two to three communities, rather than the objects that are broadly liked.

as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift? when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa

SummaryYancey argues that the way we define our self influence how we value things. As a result of the move from collectivism to individualism, a new form of creating our identities is created called the post-individual. Post-individuals define their identity as much through their individual traits as through the groups and communities they volunta... See more