Talent Density, Feeling Special as a Service, Moving Past Prompts, and Product Leadership.

Get customers to talk about their problems, not your product.

Those who really win (an industry, or in a career) did so by delaying gratification. One of the greatest competitive advantages in a startup team — or any bold new project or turnaround — is simply sticking together long enough to figure it out. This is hard because our natural human tendency is to crave short-term rewards and seek short-cuts to sa... See more

I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

The controls era of creativity in the age of AI will allow people to use new and increasingly sophisticated tools to explore 100x the terrain of possibility, to modify aspects of work in very specific ways, to work across and adapt work for different mediums, and most importantly: to take more creative risk.