Swaypay: Not Boring Investment Memo

Blackbird Pay is a no-brainer. Lowering payment processing fees from 3-4% to 2% improves profitability in both the short-term and long-term. Faster turnover improves profitability in both the short-term and long-term. Restaurants will adopt Blackbird for Blackbird Pay, in order to get back 1-2% of margin, which in some cases, might mean doubling ma... See more

As influencers try to monetize, they are bringing all the old off-line tools to make it happen. Selling everything from makeup and swag to exclusive "how-to" guides, the playbooks all rhyme. But is slapping your name on a t-shirt in your Shopify website, selling new age self-help courses, and slinging sponsored posts all we really got?

To grow its take rate significantly from here, Shopify would need to deliver a value it currently lacks: demand gen(-eration). I've written about the powerful combo of free software, marketplace services, and demand gen in my "business in a box" post a few weeks ago. Because 50% of e-commerce searches already start on Amazon, the incumbent has a hu... See more