Survival Guide to Building a (Tiny) Digital World ✨

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more

Finding this sort of internal power is an individual art to master and probably will not be clear when you first start creating online. When people start putting themselves out there fully, they are at peak uncertainty and crave a roadmap. As I like to say, don’t find a niche, find a mode or a state you can keep showing up in.

Bring Your Own Audience (BYOA) platforms focus on enabling value generation for creators who lead an existing fan base there.  BYOA’s core value is not top of funnel discovery, there is no algorithm creators have to dance around to get eyeballs. With BYOA, the creator’s job is to drive traffic to the BYOA platform, and the platform’s job is to... See more