Survival Guide to Building a (Tiny) Digital World ✨

Thesis : Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

A better way to attract and build an audience is to create a world people want to inhabit .