Surprising lessons from 20,000 experiments
first test rounds on a web page or conversion funnel start with A/B/n testing of the major elements (such as value-proposition emphasis, page layout, copy length, and eyeflow manipulation).
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
By testing alternative page variations that differ by only one element, you can isolate the effect that the single element has on your revenue.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Many people falsely believe that conversion optimization is used only to test small tweaks to landing pages. This leads to frustration as they test minor variations of words, colors, and button design and expect dramatic results. By testing insignificant challengers, you’ll be in for a long test that may never complete with statistical significance
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Seeking conversion-optimization tips is common—and misguided. There are no tips that you can apply to every website to improve your conversion rates. Design and content changes that work for one site can cause problems for another. You’ll get much better results by applying a process to think through your prospect’s experience and develop your own
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