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Superhuman
Kiehl’s customers are measuring the price paid compared to the experience of purchasing and the way that using the product makes them feel,
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The purpose of flex commerce is to establish one’s status as distinct and superior to others. Unlike other forms of commerce, it’s unrelated to the cost of goods and services, but to their intangible, symbolic value. In flex commerce, price is secondary. Primary are the cultural, social and environmental capital that a good or service carries.
Ana Andjelic • The flex commerce era 💪
love having nice things. I love feeling comfortable and secure. And I’d be lying if I didn’t admit that I also love feeling like I’m somebody special. I invite you to come clean and admit that you like some version of these things, too. Because as we’re going to explore further in this book, it’s natural. It’s who we are. It’s why we place so much
... See moreTripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
About values and the selfAll of this makes people question who they want to be. There’s a need that’s not being answered in economic terms or about status. It’s about belonging, being seen, recognised.