Superhuman | Acquired Podcast
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Superhuman | Acquired Podcast
Every new product eventually has to achieve, and then sustain, Escape Velocity. In the next few chapters, I talk about this middle phase, where the hard work is focused on scaling growth.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
For all practical purposes, to build a new and impactful product from zero to scale requires very fast growth rates in the hundreds of percentage points
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
"So many companies base their projections on the cost of acquiring a customer at the beginning. The problem is at the beginning, you're serving your ideal customer - the one that really wants your product. Usually your marginal customer gets more and more difficult to acquire."
Ben Thompson • Platforms, Ecosystems, and Aggregators
Dropbox, in the years before its IPO, came to orient itself in a new direction—to focus on highest-value users in the highest-value networks interacting with the highest-value files.