Superhuman | Acquired Podcast

So why wouldn't all founders start by engaging with users individually? Because it's hard and demoralizing. Sales gives you a kind of harsh feedback that "marketing" doesn't. You try to convince someone to use what you've built, and they won't. These conversations are painful, but necessary. I suspect from my experience that founders who want to re... See more

"So many companies base their projections on the cost of acquiring a customer at the beginning. The problem is at the beginning, you're serving your ideal customer - the one that really wants your product. Usually your marginal customer gets more and more difficult to acquire."