Superhuman
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Superhuman
The launch is the launch. What happens after the launch, though, isn’t the result of momentum. It’s the result of a different kind of showing up, of word of mouth, of the book (or whatever tool you’re using to cause change) being part of something else, something bigger.
Another reason momentum is really valuable is that it helps cement a culture of performance and effective action. Start-up teams have an initial amount of bonding energy. That bonding energy dissipates every time there is a disappointment. You have a limited amount of time to hold together a team to accomplish something. Every time you have a micro
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