Superhuman
mail.superhuman.com
Superhuman
Even with all the Design x AI hype and panic in the design world, I’m confident about sticking with brand design.
Why?
Building a brand is a personal process. It involves examining a founder’s vision and values and translating those into a compelling narrative.
I sometimes joke... See more
charlotax.comBEGIN TO THINK ABOUT: ■ How you could infuse your own distinct and unique personality into your products and company image ■ Where you could lean on what makes your business or product quirky or different to garner attention in the market
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Your business exists in the context of a marketplace, but also in the context of your lived experience.
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one