The economics of “1000 True Fans”, where a hard-core following of super-fans economically support a creator, dovetails with a recent piece on a “shared values community” business model suggested by Eric Feng. Feng recounts how not all content is subsidized by advertising. The basic idea is that a core base of a creator’s audience is willing to pay ... See more

The full stack creator is someone who first builds an audience, then serves that audience with services, education and products.  Versus traditional businesses build a product, then try acquire an audience through marketing.

I might be biased, but I believe that creators would be well served to consider their portfolio of SKUs as a flywheel. Step 1: figure out what the core of your engine is based on your business model. Step 2: add SKUs that (1) are uniquely made better by your core activity (writing/TikToking, etc), and (2) that in turn feed back into that core activ... See more

Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube, Ins... See more