Super Apps Are Terrible for People—and Great for Companies

“An earlier generation would find it astonishing that, without payment or even much outcry, our networks of family, friends, and associates have been recruited via social media to help sell us things. Now, however, most of us carry devices on our bodies that constantly find ways to commercialize the smallest particles of our time and attention”

As large platforms get richer off their users’ personal data and time, people are trying to regain control. We spent the last fifteen years working for gig money, likes, retweets, or follows. The platforms gave us reputation or cash, but no ownership, upside, or voice in its evolution.

Shoshana Zuboff, a scholar and activist, calls this model “surveillance capitalism”; it’s a system in which users’ online movements and actions are tracked and that information is sold to advertisers. The more time people spend online, the more money companies can make, so our attention is incessantly pulled to digital screens to be monitored and m

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