But Bandcamp isn’t the answer. Moving all music from Spotify to Bandcamp is no more of a solution than moving all of TikTok’s content from ByteDance’s data centers to Oracle’s cloud. The Bandcamp model might offer artists a greater degree of control and revenue share, but Vine has shown that there’s too much to be lost by investing so much in a sin... See more
Today almost all creative work is digitized and essentially rented — lowering payouts, devaluing work, and redirecting the lion’s share of rewards to the platforms hosting the work rather than the creators themselves.
As large platforms get richer off their users’ personal data and time, people are trying to regain control. We spent the last fifteen years working for gig money, likes, retweets, or follows. The platforms gave us reputation or cash, but no ownership, upside, or voice in its evolution.