Subscriptions Is Perfectly Fine; But Community Can Give You More
Jacob Cohen Donnellyamediaoperator.comSaved by sari
Subscriptions Is Perfectly Fine; But Community Can Give You More
Premium subscription tiers aren’t new, in fact, most legacy publications leverage this. But the problem is, 90% of the value is tied to more content.
Jarrod Dicker • A Media Ownership Model: Why Subscribe When You Can Invest?
membership appeals to the members too, because membership provides recognition, stability, and convenience while connecting people to one another.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Expand. You want three things out of your subscribers: retention, growth, and advocacy. They have to get value out of your service and make sure you’re delivering something that’s better than what they can get anywhere else. How do you do that? How do you deepen the relationship?