Instead of focusing so heavily on content expansion, creators and publishers need to be thinking about building features they can provide their most loyal customers-- the subscriber. The goal should be to have subscribers identify directly with the creator and feel invested in their work.

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more