Firehose #182: 💰 Subscription addiction. 💰

Of course there’s general subscription fatigue and the fact that “Netflix now exists in the hyper-competitive world it created,” as Variety’s Owen Gleiberman wrote. There’s inflation and the trend of people pulling back on their subscriptions, leading some to call it, The Great Unsubscribe.

maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)

The concept of subscriptions isn’t new, but thanks to the internet, any mundane purchase can seemingly be reinvented as a subscription service, from socks to baby food.

HOWEVER, if consumers are finding a service useful and it becomes a part of their life, retention rates for the second-year approach 80–90% allowing CSS businesses to build extremely profitable cohorts of users that provide years of cash flow.