Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Tien Tzuoamazon.com
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
“How can I maximize both value for my customers and profit for myself?” The answer? Create value. Customers don't buy price; they buy value. What is value? Like beauty, it is in the eye of the beholder. So I learned to ask my customers to tell me what value was for them. And guess what? They told me with clarity.