Sublime

I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more

Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and i... See more

We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

1. Make stuff you use every day —it makes for a better life.


2. Make it better —do less if you need to.


3. Nothing is finished —everything can be rethought.


4. Think small —make one small part of the world as it should be.


5. Slow down —put in

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