Stratscraps v167.
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Stratscraps v167.
I established a system called scan, clip, and review. We borrowed it from John Naisbitt and from the CIA. In academic circles it's called content analysis. It's simple and works like this: Everyone in the company scans ten periodicals he or she does not normally read each month. These range from highly technical journals to such popular periodicals
... See moreIn our studio, whenever we start a project, Anton and I first read through the brief by ourselves. I try to formulate some sort of early problem statement to ground my thinking (see Principle 41), and we both try to come up with ideas before we discuss any solutions together. That’s because it’s better to walk into a brainstorm prepared with at lea
... See moreThis process reflects the profound and precise dynamics of research rather than the speed of brainstorming. It implies sharing knowledge through exploratory experiments rather than extemporaneous creativity. It resembles the process of science and engineering (although it targets meanings rather than technologies) more than that of a creative agenc
... See more