Strategy, Rediscovered? — Martin Weigel
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Strategy, Rediscovered? — Martin Weigel
Good strategy is not just “what” you are trying to do. It is also “why” and “how” you are doing it. A good guiding policy tackles the obstacles identified in the diagnosis by creating or drawing upon sources of advantage. Indeed, the heart of the matter in strategy is usually advantage. Just as a lever uses mechanical advantage to multiply force, s
... See moreI EXPLORE FOUR themes in the pages that follow. First, the best way to deal with strategic issues is by squarely facing the challenge. Too many people start with goals and other visions of a desired end state. Start with the challenge, and diagnose its structure and the forces at work. Once you do that, your sense of purpose and the actions you con
... See moreRather, the term “strategy” should mean a cohesive response to an important challenge.
The core content of a strategy is a diagnosis of the situation at hand, the creation or identification of a guiding policy for dealing with the critical difficulties, and a set of coherent actions.