Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably

But most stories show a character who is in deep emotional trouble at the beginning of the story, and the entire story is about the hero/ine recognizing that s/he’s in trouble and having the courage to change: from coward to hero, from unloving to generous, from closed-off to open-hearted.

Authors give us this power through a series of steps: First, they create those metaphors for human nature we call characters. Next, they dig into the characters’ psychologies to unearth conscious wishes and subconscious desires, those longings that impel inner and outer selves. With this insight in hand, writers clash the characters’ most compellin

What does the hero want? 2. Who or what is opposing the hero getting what she wants? 3. What will the hero’s life look like if she does (or does not) get what she wants?