Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably
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Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably
CHAPTER 1 THE KEY TO BEING SEEN, HEARD, AND UNDERSTOOD
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
What does the hero want? 2. Who or what is opposing the hero getting what she wants? 3. What will the hero’s life look like if she does (or does not) get what she wants?
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Who are these characters? What do they want? Why do they want it? How do they go about getting it? What stops them? What are the consequences?
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.