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STORYTELLING-FIRST DESIGN
Early at Instagram, I noticed a lot of value was placed on simplicity. One way that manifested was through a strong aversion to creating new surfaces. When you build a new surface, you force users to expand their mental model of your product. These new surfaces will also require additional entry points to help users find them. When you have a smal
... See moreGeorge Kedenburg III • The Cost of Craft
When Snap launched, there were infinite way to share images, but Snap asked a bunch of weird questions that no-one had really asked before. Why do you have to press the camera button - why doesn’t the app open in the camera? Why are you saving your messages - isn’t that like saving all your phone calls? Fundamentally, Snap asked ‘why, exactly, are ... See more
Benedict Evans • What Comes After Zoom? — Benedict Evans
The very concept of a limit implies that you can’t do everything you want—so we must think of smarter ways to work. Let’s be honest: Many of us don’t make this kind of adjustment until we are required to. Limits force us to rethink how we are working and push us to new heights of creativity.
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more