If you value the relationships you formed on Facebook or Twitter, you are likely worried about the future of those relationships. Those platforms are in the hands of arrogant, insulated billionaires who have promised to transform them into something that would be unrecognizable to you, and that’s the best case scenario.

With hindsight, I feel the reason Svpply never grew into anything substantial is because we misread the opportunity. Smallness was the steam that drove our engine and we opened the gasket.

The familiar social network pattern is to aspire to convert the whole world into a member.

We think there’s room for a different approach. A social netwo

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