Stop Thinking Like a Freelancer
KEY TAKEAWAYS While this chapter didn’t talk about how to write great copy (see the recommended reading at back of this book for that information), you now understand why the final 20 percent of the 41/39/20 rule is so critical. Your copy and creative shape how your list experiences your offers and are how you connect with them in a meaningful (and
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
The key questions that you need to be able to answer for your own agency (and that you need to ask to help clients) are: What is your Marketing Strategy? Which segments of the market are you focusing on? How are you differentiated from the rest? What is your USP? What is your Quantifiable Customer Value Proposition? What is your Elevator Pitch (say
... See moreRobert Craven • Grow Your Digital Agency
When everything you do is framed by the question ‘Is this product or service worthy of my customer and why?’ it changes everything.
Bernadette Jiwa • Meaningful: The Story of Ideas That Fly
How would you describe your style of delivery or working? What specific, known problem does it solve? • Why did you create it and what is the result you intend for the people who purchase this? • What will be easier afterwards, what will the buyer gain? • What specifically do people desire that this service or product makes easier?