Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone (For Podcasters, Entrepreneurs, Sales, HR, and Journalists)
Andrew Warneramazon.com
Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone (For Podcasters, Entrepreneurs, Sales, HR, and Journalists)
If it sounds weird to unexpectedly interview people, then that’s only because you’re thinking of them as interviews instead of conversations. The only thing people love talking about more than themselves is their problems.
The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more