Saved by Harold T. Harper and
Steve Jobs
I was trying to think of a phrase to convey how extreme your attention to users should be, and I realized Steve Jobs had already done it: insanely great.
Paul Graham • Do Things that Don't Scale
It seems obvious in hindsight. Both the rise of software’s importance and the computer industry’s deconstruction had a common cause: the microprocessor. Yet these connections were far from obvious in the beginning.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Steve used demo reviews to judge for himself whether features met this basic usability standard. When he gave me the specific feedback to remove one of the two keyboards from my iPad demo, it had a cascade effect toward greater simplicity.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
First, one must perform perfectly. The computer resembles the magic of legend in this respect, too. If one character, one pause, of the incantation is not strictly in proper form, the magic doesn't work. Human beings are not accustomed to being perfect, and few areas of human activity demand it. Adjusting to the requirement for perfection is, I thi
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