Saved by Harold T. Harper and
Steve Jobs
“You had a set of folks running these machines who were the priesthood of hardware, and the rest of us were railing against it,” says Chris Brown, a software-development manager at the time. “We wanted a playground where we could go to freely try things out.”
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
This push for simplicity had a purpose. Even though he was a high-tech CEO, Steve could put himself in the shoes of customers, people who cared nothing for the ins and outs of the software industry. He never wanted Apple software to overload people, especially when they might already be stretched by the bustle of their everyday lives.