Stephen A. Smith Is the Face of ESPN. How Much Is That Worth ...

Jeffrey Katzenberg relied on the entertainment model of yesteryears: banking on celebrity appeal. One example is Quibi shelling out $6MM to Reese Witherspoon. Don't get me wrong. I love her as much as the next person in Legally Blonde. However, no one is rushing to hand Quibi their money as she narrates a nature documentary.

The sports fan has a ton of attention and time to spend on the content that they care about. The average run time of an NBA game is three hours. If you can find a way to be a meaningful part of that person's experience on a nightly basis for the duration of a season, and then multiple seasons across sports, there's a lot of potential to monetize th... See more