Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
W. David Marxamazon.com
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
When we shift our focus from an individual to their network of relationships, we start asking different questions: how the communities an individual belongs are structured, what is their dynamics, how the influence spreads within them, who are the most active and/or valuable members. This shift reveals not our inferred, but our actual, taste.
A rise or fall in the hierarchy of superorganisms has other profound effects on a society’s collective psyche. It transforms the emotions and shared values of the human herd. The nation moving up embraces adventure. The country moving down abandons the strange and buries its head in the familiar. It tries to march backward in time. These shifts in
... See moreregards the human desire for status, of which he asserts two types: pecuniary emulation, defined as the desire to be perceived as belonging to upper classes; and invidious comparison, defined as the desire to not be perceived as belonging to lower classes.1
The Distance Model of Status and Brands: Columbia Professor Silvia Bellezza came and spoke to us at Exposure.. It's the idea that old status signifiers used to go upmarket (more money, more access, more time) but when all of that has become democratized, our new model of status is about gaining distance from the mainstream. It so eloquently explain
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